Mobile marketers are in a race against fraud. Traditional cost-per-impression (CPM) and cost-per-click (CPC) advertising is unreliable since it can be easily overrun by spoofed traffic from automated software. In an effort to better [...]
Device fingerprinting, i.e., collecting information from a device for the purposes of identification, is one of the main techniques used by online services for mobile fraud detection. The goal is to recognize “bad” devices used [...]
A version of this post also appeared on Mobile Advertising Watch. The mobile app landscape is extremely competitive. With more than three million apps available today in the major app stores, a new app has slim [...]
We predict that account takeover fraud (ATO fraud) will skyrocket this year as result of the many data breaches we witnessed recently. Cybercriminals put the work into stealing your data, now it’s time to put that data to work for them.
The recent announcement from Activision Blizzard to acquire King Digital Entertainment, maker of the hit game Candy Crush, for a staggering $5.9 billion certainly turned some heads. Is there really that much money in the [...]
Image source: Facebook Social spam is not new. We've all experienced our share of unsolicited comments, stranger friend requests, phishing links, fake reviews, and click-baiting. But as online services introduce new features [...]
Fake accounts are a bigger problem than ever. With so many new security technologies, why are they still so prevalent? Recent studies show that approximately 10 percent of accounts on social media sites are fake.
User accounts are extremely valuable - real accounts far more so than fake accounts. This is not only true for Internet properties, which are valued by the size and growth of their user base, but [...]