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The mobile app landscape is extremely competitive, with more than three million apps available today in the major app stores and more being developed each day. Install ad campaigns are increasingly popular (if not necessary) for app marketers to stand out, but along with new campaigns come new fraudsters to take advantage of their ad spend.
User Acquisition Fraud is growing problem for a number of app developers as systems such as click farms mimic new users and pay fraudsters big time. How big? On average, a fraudster earns 430x as much from a fake install than from a fake impression.
DataVisor has partnered with one of the most well respected gaming companies in the world, with a massive install base of more than 300 million users across 180+ countries, to help them fight user acquisition fraud.
DataVisor is the leading fraud and risk management platform powered by transformational AI technology. Using proprietary machine learning algorithms, DataVisor restores trust in digital commerce by enabling organizations to proactively detect and act on fast-evolving fraud patterns, and prevent future attacks before they happen. Combining advanced analytics and an intelligence network of more than 4B global user accounts, DataVisor protects against financial losses and reputational damage across a variety of industries, including financial services, insurance, marketplaces, ecommerce, and internet platforms.