The biggest risk to your institution isn’t fraud — it’s losing customers. Asking them to jump through hoops to prove they’re legitimate results in abandoned transactions and, ultimately, attrition.

Legacy fraud prevention relies on knowledge-based authentication and one-time passwords, ineffective fingerprinting and IP address policies, which end up frustrating customers — and driving them to your competitors. With a narrow understanding of “normal and acceptable” behaviors, these methods increase friction, while letting fraud slip through undetected.

Gartner latest report, “Don’t Treat Your Customer Like a Criminal,” explores how to create a foundation of trust with your customers, with identity validation strategies that stop fraud and minimize friction.

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About DataVisor

DataVisor is the leading fraud and risk management platform powered by transformational AI technology. Using proprietary machine learning algorithms, DataVisor restores trust in digital commerce by enabling organizations to proactively detect and act on fast-evolving fraud patterns, and prevent future attacks before they happen. Combining advanced analytics and an intelligence network of more than 4B global user accounts, DataVisor protects against financial losses and reputational damage across a variety of industries, including financial services, insurance, marketplaces, ecommerce, and internet platforms.


“Expanding your understanding of ‘normal’ customer behavior”

Learn what strategies and technologies can help you fight fraud without frustrating customers.

Redefine and measure the impact of authentication activities, such as “challenge success, failure and abandon rate"

“Implement an adaptive approach to authentication,” using behavior biometrics and out-of-band authentication

Don’t Treat Your Customer Like a Criminal


Gartner: Don’t treat your customer like a criminal, Tricia Phillips, Jonathan Care, Akif Khan, 1 July 2021.