Facebook: Efforts to Fight Ad Fraudsters

The new Digital Fraud Tracker features the Director of Product Management at Facebook discussing automated detection systems to prevent ad fraud.

In this month’s Digital Fraud Tracker, Rob Leathern, Director of Product Management at Facebook, discusses how the company is now using automated detection systems to prevent ad fraud, as they work to strike the right balance between ad fraud prevention and seamless user experiences. It’s a critical time, given that ad fraud losses are predicted to approach $6 billion in 2020.

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