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In this month’s Digital Fraud Tracker, Rob Leathern, Director of Product Management at Facebook, discusses how the company is now using automated detection systems to prevent ad fraud, as they work to strike the right balance between ad fraud prevention and seamless user experiences. It’s a critical time, given that ad fraud losses are predicted to approach $6 billion in 2020.
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DataVisor is the leading fraud and risk management platform powered by transformational AI technology. Using proprietary machine learning algorithms, DataVisor restores trust in digital commerce by enabling organizations to proactively detect and act on fast-evolving fraud patterns, and prevent future attacks before they happen. Combining advanced analytics and an intelligence network of more than 4B global user accounts, DataVisor protects against financial losses and reputational damage across a variety of industries, including financial services, insurance, marketplaces, ecommerce, and internet platforms.