arrow left facebook twitter linkedin medium menu play circle

The Latest Trends and Techniques in User Acquisition Fraud

As mobile marketers shift their user acquisition focus from installs to engagement, fraudsters are changing their tactics to follow the money. Want to learn about the latest trends and techniques used by fraudsters? In this webinar recording, Kohki Yamaguchi, product manager at DataVisor, shared the recent findings from our latest DataVisor Threat Labs report where we analyzed data from our Global Intelligence Network consisting of more than 491 ad networks, 140 million app installs and 11 billion user events.

Key Findings:

  1. 5.3% of app installs from non-premium ad networks are fraudulent
  2. Fraud rates fluctuate over time by more than 50% within an ad network
  3. 84% of fraudulent installs generated at least one in-app event after downloading
  4. 29% of fraudulent installs have Day 2 retention, 18% have Day 7 retention

Register for the Webinar

Popular Posts

Intelligent solutions. Informed decisions. Unrivaled results.

DataVisor Fraud Index Report: Q1 2019

Learn More

Access proprietary data and research results to discover the latest attack techniques and prevention strategies.

Download the Q1 2019 Fraud Index Report from DataVisor to receive unparalleled data-driven insights into the latest attack trends, and the most effective prevention strategies, based on analysis of over 44 billion events, 800 million users, 396 million IP addresses, and more.

Dumb & Dumber vs Ocean’s 11

Learn More

Understand the range of modern fraud attacks to ensure complete coverage for your organization.

Complex and coordinated fraud attacks that are extensively planned, hard to detect, and highly scalable are the new normal for online platforms. Explore and understand the full spectrum of fraud attacks—from simple to sophisticated—and learn how you can defend against each type in this…

Guard Your Online Marketplace Against Fraud

Learn More

Discover AI-powered fraud strategies for preventing financial and reputational damage in this powerful eBook.

Online marketplaces withstand a complicated array of fraud attacks—spam, scam, and all points in between. Only the most comprehensive, proactive AI-powered solutions can fully protect against reputational and financial damage. This eBook details the entire lifecycle of a fraud attack, and lays out…


Protect your business, your customers, and your data.

Request Demo