The Underworld of App Install Advertising Report provides unprecedented insight into the most recent fraud techniques and attacks patterns in mobile user acquisition advertising. The research is based on the analysis of 140 million app installs and 11 billion user events from over 490 ad networks and publishers.
Some key findings include:
- 5.3% of app installs from non-premium ad networks are fraudulent
- Fraud rates fluctuate over time by more than 50% within an ad network
- 84% of fraudulent installs generated at least one in-app event after downloading
- 29% of fraudulent installs have Day 2 retention, 18% have Day 7 retention