Detect Promo Exploitation by Bad Actors
Promotions are an effective way of acquiring and retaining users of your platform. However, many seemingly straightforward promos are susceptible to unintended abuse by malicious actors, negatively impacting user experience or resulting in direct loss of revenue. DataVisor’s scalable machine learning models scan through millions of user events in real time, automatically identifying patterns and correlations in user activity. New anomalous patterns in promo usage and transactions are surfaced automatically, allowing platforms to identify and close loopholes before the damage spreads.