This blog post is part one of a two-part series that details the UA fraud problems in the mobile app industry. The series highlights the impact of the fraud problem, the tools and techniques fraudsters use and why UA fraud is getting harder to detect.
Device fingerprinting, i.e., collecting information from a device for the purposes of identification, is one of the main techniques used by online services for mobile fraud detection. The goal is to recognize “bad” devices used [...]
A version of this post also appeared on Mobile Advertising Watch. The mobile app landscape is extremely competitive. With more than three million apps available today in the major app stores, a new app has slim [...]
The recent announcement from Activision Blizzard to acquire King Digital Entertainment, maker of the hit game Candy Crush, for a staggering $5.9 billion certainly turned some heads. Is there really that much money in the [...]