Tag: User Acquisition Fraud

Dealing with the Complexity of Fraud Attacks in Mobile Application Fraud

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The fraud landscape within the mobile user acquisition space is very complex with many sophisticated attack techniques…

The fraud landscape within the mobile user acquisition space is very complex with many sophisticated attack techniques involved. In this blog post, we will cover the tools and techniques used by fraudsters and why it's difficult to detect them.

How Fraudsters Are Derailing User Acquisition Ad Campaigns – Part 1

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This blog post is part one of a two-part series that details the UA fraud problems in the mobile app industry. The…

This blog post is part one of a two-part series that details the UA fraud problems in the mobile app industry. The series highlights the impact of the fraud problem, the tools and techniques fraudsters use and why UA fraud is getting harder to detect.

Mobile Fraud Gone in a (Device) Flash

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Device fingerprinting, i.e., collecting information from a device for the purposes of identification, is one of the…

Device fingerprinting, i.e., collecting information from a device for the purposes of identification, is one of the main techniques used by online services for mobile fraud detection. The goal is to recognize “bad” devices used by fraudsters, such that they can be identified even when other…

Are You Paying for Fake App Installs? What You Can Do About Install Fraud

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The mobile app landscape is extremely competitive. With more than three million apps available today in the major app…

The mobile app landscape is extremely competitive. With more than three million apps available today in the major app stores, a new app has slim chances of standing out and making it to the top of the charts. Install ad campaigns are increasingly popular (if not necessary) for app…

Virtual Goods, Real Fraud | Virtual Currency Fraud, Currency Arbitrage

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The recent announcement from Activision Blizzard to acquire King Digital Entertainment, maker of the hit game Candy…

The recent announcement from Activision Blizzard to acquire King Digital Entertainment, maker of the hit game Candy Crush, for a staggering $5.9 billion certainly turned some heads. Is there really that much money in the mobile gaming industry? In a word, yes, but it’s not just…